stillness of visual arts |

where identity becomes a feeling

SOVA didn’t start as a studio. It started as me. Someone who spent years trying to figure out who I was in a world that kept trying to decide for me.

I’ve always noticed atmosphere before anything else:
the mood of a moment, the way light moves, the quiet details most people overlook.
Those subtle things always felt more truthful than anything loud or polished.

I struggled with my own identity for a long time. How I wanted to show up. What actually felt real. What was mine versus what was expected.

SOVA became the place I stopped performing and started paying attention to what was honest — the instinct, the texture, the feeling beneath everything.

Now that’s what I build for others.
Brands with mood, meaning, and a presence you can feel before you understand.
A world people remember — because it’s real.

If you’re here, you’re probably ready for that too.

SOVA became the place I stopped performing and started paying attention to what was honest. The instinct, the texture, the feeling beneath the obvious.

Now that’s what I build for others.
Brands with mood, meaning, and a presence you can feel before you understand.
A world people remember. Because it’s real.

If you’re here, you’re probably ready for that too.

I'm Lauren,

sova

The story of

but you can call me lo.

I have always worked in pretty much every service job possible. Culinary. Aviation. Real estate. Self-care. Banking. If there was a way to serve people, I did it. Usually while watching everyone else try to look more put together than they actually were.

And the pattern was always the same: Everyone wanted to be seen a certain way. Everyone wanted to feel a little iconic. Everyone secretly wanted their own cult of people obsessed with their magic. I started to realize I was the one behind the scenes making that happen. Tightening the story, shaping the vibe, pulling out the identity people were trying to express but couldn’t articulate. I learned quickly that most brands don’t need louder voices… they need truer ones.

eventually,

I realized I wasn’t just helping people

I was out-creating them. I was the one shaping the vibe, steering the vision, and giving their brands the backbone they didn’t know they needed.
Basically? Creative Director by default. So I made SOVA, a space where identities grow teeth and stop asking for approval. And let’s be real:
you’re not here for “nice.” You’re here for cult-like brand following.

Oh you want receipts?

The Suite

Portfolio

the Studio spotlight

the identity blueprint

the cult classic

Here you go

A first step for brands looking for depth, not noise.

look deeper

You’ve got tastes, instincts, sketches, screenshots, and a hundred half-formed visions — but the through-line is still hiding. You know the brand you’re trying to build… you just haven’t seen it clearly yet.

The Identity Blueprint is where everything clicks into focus. It distills your ideas into a direction with depth, sharpens your voice, shapes your visual atmosphere, and gives you a signature brand mark that feels unmistakably you.

When Clarity looks good on you.

When Clarity

You’ve collected ideas, aesthetics, screenshots, fonts, colour crushes, and maybe a few identity crises along the way. But none of it feels connected. None of it feels like you.

The Identity Blueprint is a clarity-intensive designed to pull all the threads together and reveal the brand you’ve been trying to articulate.

This is where scattered ideas become a real identity.

What is the blueprint?

what's inside the blueprint?

Understanding your brand core

bringing it to life

Brand story arc

BRand Flow Concept map

Next Steps road map

Your narrative refined into a cohesive arc. The story that makes people feel connected to your brand.

A high-level visual map that shows how your brand identity will flow across your entire digital presence. The structure, the hierarchy, and where each element lives. No design yet, just the blueprint.

A simple, strategic action plan so your new clarity doesn’t disappear the moment the session ends.

the identity blueprint .the identity blueprint .the identity blueprint .the identity blueprint .the identity blueprint .the identity blueprint .

Will I benefit?

Anyone looking for logos suite or full branded deliverables or collateral
People wanting a full website build (that’s Spotlight/Cult Classic)
Brands with zero interest in introspection or strategy
Founders wanting a shortcut instead of solid foundations
Anyone expecting “quick pretty visuals” without the clarity behind them

✦ not so perfect

Anyone looking for logos or full design deliverables
People wanting a full website build (that’s Spotlight/Cult Classic)
Brands with zero interest in introspection or strategy
Founders wanting a shortcut instead of solid foundations
Anyone expecting “quick pretty visuals” without the clarity behind them

✦ not so perfect

Your clarity is the foundation everything else rests on. your visuals, your voice, your presence, your confidence. This isn’t just a document. It’s the direction your brand has been missing

*this package is split into two payments. The first payment due at onboarding. Second payment due upon completion of deliverables.

Build my blueprint

clarity now saves confusion later.

build for me

FAQ

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FAQ

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FAQ

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The Identity Blueprint

Blueprint

brand positioning

What your brand is at its core — your essence, promise, and the emotional space you occupy.

brand positioning

What your brand is at its core — your essence, promise, and the emotional space you occupy.

voice & messaging direction

Your brand’s tone, personality, and the key phrases your audience should hear again and again.

voice & messaging direction

Your brand’s tone, personality, and the key phrases your audience should hear again and again.

visual identity snapshot

A curated mini-board of colours, tones, textures, and typography that anchor your brand’s atmosphere — plus one signature brand logo. + wordmark.

visual identity snapshot

A high-level visual map that shows how your brand identity will flow across your entire digital presence. No design yet, just the blueprint.

BRand Flow Concept map

Brand story arc

A high-level visual outline showing how your identity would live across your digital presence (NOT design — just structure).

Your narrative refined into a cohesive arc. The story that makes people feel connected to your brand.

A simple, strategic action plan so your new clarity doesn’t disappear the moment the session ends.

Next Steps road map

Will I benefit?

bringing it to life

Founders who feel scattered and crave direction
Creatives who have a vibe but no language for it
New businesses needing clarity before visual identity
Brands pivoting or repositioning
Anyone tired of “making it up as they go”
People who want their brand to feel like them
Founders who think “I know what I want, I just can’t articulate it.”

✦ Perfect For

Founders who feel scattered and crave direction
Creatives who have a vibe but no language for it
New businesses needing clarity before visual identity
Brands pivoting or repositioning
Anyone tired of “making it up as they go”
People who want their brand to feel like them
Founders who think “I know what I want, I just can’t articulate it.”

✦ Perfect For

onboarding: 48 hrs

the session 2-3 hrs

building the scenes 48-72 hrs

package delivery +OPTIONAL ADD-ONS: 48-hr express upgrade

onboarding:
48 hrs

the session 2-3 hrs

building the scenes 48-72 hrs

package delivery +OPTIONAL ADD-ONS: 48-hr express upgrade

the identity blueprint .the identity blueprint .the identity blueprint .the identity blueprint .the identity blueprint .the identity blueprint .

What is my investment?

standard package investment:

first edition exclusive:

$1, 800 Cad

$1, 100 Cad

Is this a design service?

Not fully. It’s the strategic foundation behind your visuals — with a curated visual snapshot and a signature logo to help you move forward with confidence.

What if I already have a logo?

Do I get colours and fonts?

Will this help when I’m ready for a website?

Do I need the Blueprint before branding or a website?

Do I get a full branding package?

No — the Blueprint is clarity-first. You’ll receive one signature brand mark to anchor your identity, but full logo suites, alternates, and full brand systems are part of separate design packages.

Perfect — we’ll evaluate whether it aligns with your identity. If it fits, we keep it. If not, your signature brand mark will give you a refreshed direction.

You receive a curated visual direction, tones, textures, colours, and typographic cues. It’s not a full brand kit, but it gives your brand a clear aesthetic foundation.

Absolutely. The Blueprint is designed to make your website build smoother, faster, and far more intentional. Blueprint clients also receive preferred pricing for Spotlight and Cult Classic.

It’s the best place to start. Clarity saves you from redesigns, confusion, and misalignment later.

Is this a design service?

Not fully. It’s the strategic foundation behind your visuals — with a curated visual snapshot and a signature logo to help you move forward with confidence.

What if I already have a logo?

Do I get colours and fonts?

Will this help when I’m ready for a website?

Do I need the Blueprint before branding or a website?

Do I get a full branding package?

No — the Blueprint is clarity-first. You’ll receive one signature brand mark to anchor your identity, but full logo suites, alternates, and full brand systems are part of separate design packages.

Perfect — we’ll evaluate whether it aligns with your identity. If it fits, we keep it. If not, your signature brand mark will give you a refreshed direction.

You receive a curated visual direction, tones, textures, colours, and typographic cues. It’s not a full brand kit, but it gives your brand a clear aesthetic foundation.

Absolutely. The Blueprint is designed to make your website build smoother, faster, and far more intentional. Blueprint clients also receive preferred pricing for Spotlight and Cult Classic.

It’s the best place to start. Clarity saves you from redesigns, confusion, and misalignment later.

clarity changes everything.

let's bring your brand into focus.

This isn’t a “starter website.”
It’s not a DIY rescue mission.
And it’s definitely not “good enough for now.”

Studio Spotlight is your high-impact, one-page website. Beautifully designed, strategic, fast, and built to convert. It’s the perfect middle ground for founders who are ready to show up professionally, but aren’t yet ready (or don’t yet need) the full multi-page build.

Instant elevation. Zero overwhelm.
Just presence, done right.

When your brand deserves a stage — even if you’re not ready for the full show.

what's inside the Spotlight?

Visual Identity Integration

The spotlight studio. THe Spotlight Studio. The Spotlight Studio.The spotlight studio. THe Spotlight Studio. The Spotlight Studio.The spotlight studiio.

The spotlight Studio

ht Studio

Your brand is ready for attention.
Let’s make sure it gets the right kind.

If the Blueprint is clarity,
Spotlight is momentum — a polished, elevated single-page site that gives your brand presence, credibility, and cinematic energy… without the weeks-long build.

Studio Spotlight is where your brand steps into the light and starts looking like a business people trust.

Custom One-Page Website

A beautifully designed, fully custom one-page Showit site tailored to your brand’s tone, visuals, and goals.

Strategic Messaging Placement

The spotlight studio. THe Spotlight Studio. The Spotlight Studio.The spotlight studio. THe Spotlight Studio. The Spotlight Studio.The spotlight studio. THe Spotlight Studio.

Uses your Blueprint or existing brand elements (colours, fonts, textures) for a cohesive look.

Mobile-Optimized Build

Designed intentionally for small screens — where most of your audience lands first.

Essential Integrations

Links, contact forms, booking buttons, social connections — polished and functional.

We walk through updates, tweaks, or questions so you feel confident managing your new site.

1 wk Post-Launch Support

Copy refinement + structure so everything flows intuitively and converts.

Designed for clarity

Will I benefit?

Built for momentum

New businesses ready to look legit fast
Creatives and founders who want premium presence without the full build
Brands building momentum after their Blueprint
Those who hate DIY and want someone to “just handle it”
People in their fast-launch era

✦ Perfect For

Complex multi-page sites
E-commerce-heavy needs
Rebrands needing deep copywriting or photography
Anyone looking for a bandaid or a temporary fix

✦ not so perfect

onboarding: 48 hrs

Build Time: 1-2 wks

Launch Support: 1 wk

What is my investment?

Optional Add-ons: 48 hr express upgrades

Your one-page site is the first thing people see. Make it unforgettable.

Package total:

$4, 200 Cad

* This package is split into two payments. first payment due at onboarding + second upon completion of deliverables.

step into the spotlight

your brand deserves this level of intention.

Additional pages start at $600. Each extra page is discounted to keep your build streamlined and cohesive (up to four).

What is the spotlight studio?

FAQ

faq

FAQ

faq

FAQ

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Is this enough for my business long-term?

Many brands run for years on a killer one-pager. You can always expand later.

Is copy included?

Can I upgrade to a full site later?

Do I need the Identity Blueprint first?

No — but it helps. If you already have clear branding, you’re good.

Light refinement, not full copywriting. You provide the core text.

Absolutely — and Spotlight clients get preferred pricing.

Your brand is ready to be seen.

let's give it a page that will do it justice.

step into the spotlight

The website people whisper about.

A bespoke, multi-page website experience.

grounded in strategy and built with soul.

SEO & User Experience Architecture

Launch Support & Post-Launch Tweaks

Not a shrink-down — a fully intentional, editorial mobile build that feels premium on every device.

A strategic navigation and internal site structure designed for clarity, credibility, and conversion.

60-minute launch call + 14 days of minor adjustments so your site feels perfect.

Will I benefit?

What is my investment?

Founders who refuse to blend in
Brands who want atmosphere, not “a nice website”
People who know their identity and want it expressed, not diluted
Those ready for a site that actually feels like their brand, not a compromise
Businesses who understand that premium presence requires premium process
Anyone craving a website with soul, tension, depth, and emotional pull

✦ Perfect For

Those wanting a quick-build or a band-aid solution
Brands without a defined identity (start with The Blueprint)
People who want fast fixes rather than crafted foundation

Anyone hunting for discounts, templates, or shortcuts

✦ not so perfect

Your website is the place your brand becomes real, to your audience, to your future clients, and to yourself.

* This package is split into three payments. first payment due at onboarding + second due at revisions, third payment upon completion of deliverables.

start ur cult

inquire about the cult

Is copywriting included?

Light refinement — but full copywriting can be added as an upgrade.

Should I have Brand Photography?

What if I want a rush build?

How many pages are included?

Do I need the Identity Blueprint first?

If your brand lacks clarity, yes.
If your brand identity is solid, you can jump straight into Cult Classic.

Yes. Does not need to be professionally captured, though encouraged. We request the images be quality if taken on your own.

Rush or condensed timelines may be available for an additional fee.

4–6 core pages (Home, About, Services, Contact, etc.)
Additional pages available as expansion upgrade.

onboarding: 48 hrs

Build Time + Revisions: 4-6 wks

Launch Support: 1 wk

Optional Add-ons: 48 hr express upgrades

starting at:

$8, 500 Cad

FAQ

Depth. Atmosphere. Immersion.

Your signature website starts here.

where your website becomes a movement.

the cult classic

the cult

create the cult

The full SOVA experience — elevated, immersive, and unmistakably you.

When you want a website with depth, atmosphere, storytelling, and refinement…
when “good enough” isn’t even in your vocabulary…
when your brand deserves a world, not just a homepage…

You’re ready for the Cult Classic.

This is where strategy, identity, design, and storytelling merge into a digital presence that feels like a living, breathing extension of your brand.

What is the cult classic?

This isn’t a template.
It’s not a quick-build.
And it definitely isn’t “just a website.”

The Cult Classic is a fully custom, editorial website experience designed to communicate your brand with intention, emotion, and cinematic depth. Every page is crafted with strategy, identity alignment, and a signature atmosphere that makes your brand impossible to ignore.

It’s the website people bookmark.
The one they linger on.
The one they talk about later.